About Us
Our Why:
Our journey began with a simple yet powerful vision: to provide fashion that transcends trends and speaks to every individual's unique story, while remaining accessible to all. At Bijoux Terner, we believe that style should never be compromised by price tags.
But our commitment goes beyond just offering exquisite pieces. We are deeply rooted in the belief that fashion has the power to empower and uplift. That's why we invest in the development and education of women, supporting foundations that equip them with the tools they need to succeed. As a community predominantly composed of women, we understand the importance of creating opportunities for growth and empowerment.
Furthermore, as our founders hail from Cuban roots, we are dedicated to supporting initiatives that promote the well-being of immigrants in the United States. From providing basic necessities like food and clothing to facilitating comprehensive educational development, we stand alongside organizations striving to create a better future for immigrants in our country.
When you choose Bijoux Terner, you're not just purchasing a stylish accessory; you're contributing to a much larger and profoundly beautiful cause. With every purchase, you become a part of our mission to make a meaningful difference in the lives of women and immigrants.
Our Story:
The Bijoux Terner legacy traces back to 1974, originating from the vision of Salomon "Moni" Terner in the sunny realms of Miami, Florida. Fleeing Cuba's political turmoil in 1960, Moni rekindled his passion for entrepreneurship and founded Bijoux Terner as a testament to his resilience and love for jewelry. The brand rapidly evolved, channeling its energies towards wholesaling custom-designed jewelry and eventually diversifying into a broader spectrum of fashion accessories.
1997 marked a pivotal moment. Embracing innovation, Salomon, alongside Rosa Terner, unveiled a full-fledged store at Miami International Airport, introducing a captivating single price point. The strategic move was more than they bargained for. Merchandise flew off the shelves, selling out within hours, revealing an unquenchable thirst among travel enthusiasts for hassle-free, straightforward pricing.
Spurred by this unprecedented success, Bijoux Terner expanded its horizons. Soon, the brand's signature boutiques graced airports, cruise ships, and glittering casinos worldwide. Within a decade, brand presence reached over 300 locations spread across 25 countries.
Today, Bijoux Terner stands tall, recognized globally for its unwavering commitment to quality and affordability. Our journey, while remarkable, is far from over. As we look to the future, we are excited to further captivate our #bijouxbabes, offering a wider array of product categories and persistently enriching our value-priced offerings. Join us in our quest, and make every outfit and every moment truly unforgettable. Dive into the world of Bijoux Terner, and let every day be a journey to "Destination Style."